what is a product line

  • Product Line BreadthOER2Go

    Product marketers must decide what products will be offered (i.e. the breadth and depth of the product line). The product line breadth is one of the four dimensions associated with a company s product mix. The product line breadth is also referred to as the product width product assortment width and merchandise breadth.

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  • Product Line DecisionsBuilding a strong Product Line

    The product line length can be influenced by company objectives and resources. For instance a company might want to maintain longer product lines to protect against economic swings. Product Line Decisions no. 2 Expanding the product line . Expanding the product line is the second one of the product line decisions.

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  • Product liningWikipedia

    In marketing jargon product lining is offering several related products for sale individually. Unlike product bundling where several products are combined into one group which is then offered for sale as a units product lining involves offering the products for sale separately.A line can comprise related products of various sizes types colors qualities or prices.

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  • What Is a Product s Profit Margin Your Business

    A product s profit margin tells you how much the product sells for above the actual cost of the product itself. Put another way it reveals how much of the selling price is "markup." This invaluable metric determines which products in a company s line are bringing in the most revenue relative to their cost.

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  • Product Line and Product Mix Boundless Marketing

    Line-filling and line-pruning strategies can take place depending on whether there is a perceived void in the product line or whether an existing product in the line becomes obsolete or unprofitable. Key Terms. product line depth Product line depth refers to the number of products in a company s specific product line.

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  • Product Line Strategy Bizfluent

    Oct 28 2019 · A product line is a similar group of products that are sold by the company under the same brand. A company may sell multiple products under one product line and it can also have multiple product lines under its brand. Determining whether to create expand or retire product lines is part of the overall product line strategy.

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  • How to Decode GM VIN Codes It Still Runs

    How to Decode GM VIN Codes by Melissa Kelly . Every car contains a VIN or Vehicle Identification Number which provides information about where and when the vehicle was manufactured the model year and the body style. The 17-character sequence of alpha and numeric digits is assigned based upon production of the vehicle and aligns with

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  • Product Mix Product Line and Product Items

    "Product line is a group of products that are closely related because they function in a similar way are sold to same customer groups are marketed through the same type of outlets or fall within given price range." Thus product line is the group of similar products. The similarity may be seen in

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  • Product Family DefinitionInvestopedia

    Jun 08 2019 · Product Family A group of related goods that are manufactured by a single company. Companies benefit from creating product families in that they

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  • Difference between Product Mix and Product Line

    Oct 02 2017 · Product Line is defined as the group or set of products that are closely related because they perform a similar function targeted at the same customer groups and distributed through same channels etc. Product Line is the products that are offered by the company which are similar and can be sold for the same customers to satisfy the same want.

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  • Product Family DefinitionInvestopedia

    Jun 08 2019 · Product Family A group of related goods that are manufactured by a single company. Companies benefit from creating product families in that they

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  • What is product line pricing definition examples and 4

    Sep 23 2019 · Product line pricing is an excellent strategy for all kinds of companies for all those reasons mentioned informing customers of quality differentials is vital to cultivating the perception of your brand and to snaring the biggest share of the market possible.

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  • Product line extensionWikipedia

    A product line extension is the use of an established product brand name for a new item in the same product category.. Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new

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  • Product line definition and meaning Collins English

    Product line definition A product line is a group of related products produced by one manufacturer for example Meaning pronunciation translations and examples A product line is a group of related products produced by one manufacturer.the company s most successful product lines.

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  • Product Line DefinitionMBA Skool-Study.Learn.Share.

    One company can offer more than one product line. This helps to enhancing the business by adding items to the product line which is already established. As people are already familiar with the brand and there are more chances of a purchase. Example Motorola product line. Browse the definition and meaning of more terms similar to Product Line.

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  • Product Line Strategy Bizfluent

    Oct 28 2019 · A product line is a similar group of products that are sold by the company under the same brand. A company may sell multiple products under one product line and it can also have multiple product lines under its brand. Determining whether to create expand or retire product lines is part of the overall product line strategy.

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  • Product Line Extension Definition Strategies Example

    Product line extension is a concept we are all familiar with whether we know it or not. It s taking an existing product and making various versions of it to satisfy consumers different tastes.

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  • What is Product Line StrategyThe Adept Group

    Product Line Strategy genius matches bundles of technologies to bundles of customer needs. The key though is to do so over time and repeatedly. To form a product line strategy managers must think beyond a common single-product mindset. Instead they must coordinate how multiple products relate to each other and to different market segments.

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  • How do product line and product range differ Quora

    Feb 08 2017 · A product line is vertical whereas a product range is horizontal. A product line is a family of products derived from the same ancestry. Say an iPhone 4 6 7 then 8. A product range is a group of products that generally have something in common o

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  • Product MixWidth Length Depth Consistency with Examples

    Jun 25 2018 · A product line is a group of closely related products with similar functions customer groups outlets and same price ranges. The example of Nike product line includes Footwear Apparel and Sports equipment and every product line have similar products. What is Product Mix.

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  • Product Management Definition and Examples Aha

    Product management groups tend to be much smaller than other functions like engineering sales and support. Director of Product Management. The Director of Product Management usually reports to the VP of Product in a larger organization or to the CEO or business unit leader in a smaller organization.

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  • How do product line and product range differ Quora

    Feb 08 2017 · A product line is vertical whereas a product range is horizontal. A product line is a family of products derived from the same ancestry. Say an iPhone 4 6 7 then 8. A product range is a group of products that generally have something in common o

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  • Product linedefinition of product line by The Free

    product line n (Marketing) marketing a group of related products marketed by the same company ThesaurusAntonymsRelated WordsSynonymsLegend Switch to new thesaurus Noun 1. product linea particular kind of product or merchandise "a nice line of shoes" business line line of business line of merchandise line of products line merchandise product

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  • What is a Product Line (with pictures)

    Nov 01 2019 · A product line refers to a number of products that are related and developed by the same manufacturer. Product lines are not to be confused with product bundling which combines various items into one type of product ems within a product line generally share the same basic theme and with the help of a successful marketing plan these products can be entirely effective.

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  • How to Decode GM VIN Codes It Still Runs

    How to Decode GM VIN Codes by Melissa Kelly . Every car contains a VIN or Vehicle Identification Number which provides information about where and when the vehicle was manufactured the model year and the body style. The 17-character sequence of alpha and numeric digits is assigned based upon production of the vehicle and aligns with

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  • Product Mix Product Line and Product Items

    Product line is a group of product items that can satisfy the same needs and wants they have more or less similar features. For example Bajaj Auto Ltd. in its two wheeler product line makes Discover Boxer Boss Pulsar Cub scooter Bajaj Sunny etc.

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  • Product Mix Flashcards Quizlet

    Product Mix branding packaging labeling warranties customer service. Eliminating existing products items from an established product line due to being obsolete declining sales and new product line direction. Product mix width. the number of product lines an organization offers. Diversifies risk and capitalizes on established reputations.

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  • The 3 types of Product line stretching and why companies

    Jan 14 2019 · The product line length within a company keeps changing. Generally there are three price bands which exists in any marketLower priced products middle priced products and premium products.One brand concentrates on one price brand.. But the larger brands have the deep pockets to start multiple product lines which can target multiple customer segments premium or otherwise.

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  • What Are Examples of Product Line Extension Reference

    What Are Examples of Product Line Extension An example of a product line extension is the Toyota Lexus brand which is a high-end extension of the basic Toyota brand that targets consumers looking for bargains. Diet Coke is a product extension of Coke introduced

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  • What is a product line Definition and examplesMarket

    A product line is a group of products that a company creates under a single brand. The products are similar and focus on the same market sector. Maybe their function or channel distribution are the same or similar. Perhaps their physical attributes prices quality or type of customers are the same.

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